pay per click

Pay Per Click Marketing

It's very obvious that pay per click marketing on search engines can drive much needed traffic to your website and ultimately sales. However, badly run campaigns will leave you with disastrous results and you will end up paying the search engines without much joy or sales.

If you already have a pay per click marketing campaign or thinking of starting a campaign to boost your sales, we at One Creations certainly can help you.

Our approach to pay per click marketing is simple and effective. It's divided into 5 different areas,

PPC Consultation

Our first step would be to understand the business, its competition and the potential areas and review pervious data (if any). This initial consultation will help us to derive the perfect campaign model.

ROI and CPL Targets

It's important to understand at the start of the campaign about the investment and the return that you are expecting. Based on this we will derive cost per lead (CPL). By doing so we will establish the true return on the investment, also this information will be helpful to set up the campaign.

Set Up and Implement

As the next stage we will set up the PPC campaign. Typically, we will include the following areas: indentifying the keywords and keyword phrases, competition for each keyword, potential cost per click, potential hit rate and advert options. Once all the above is identified and confirmed, we will implement the campaign on the search network; also at this stage we will optimise the campaign.

On Going Optimising and Maintenance

Ongoing optimisation and maintenance plays an important part of any PPC campaign. We will carry out regular checks on the competition , click through rate and the advert variations and make sure the campaign is optimised at all times to receive the maximum potential ROI.


Comprehensive Monthly reports will be sent to indicate the effectiveness of the PPC campaign.